Be the Cheer image with Rosie MacLennan shown standing tall with arms up and out alongside an image of a child sleeping in their bedroom

Cheer on Team Canada

While Canada sleeps, our athletes compete. So let’s make sure they feel our cheer 24/7. Because when we’re asleep, we’re dreaming of gold.

Select an athlete to learn more about some of Team Canada's brightest hopefuls, and who your Cheer Cards are supporting.
Girl sitting at table writing a Cheer card

How to Send a Cheer Card

Here’s how you can let Team Canada know you’re cheering them on 24/7.

  1. Step 1: PICK UP a Cheerios box from your local store with the ‘Cheer’ cut out on the box. Cut out the ‘Cheer’ postcard (kids don’t forget to ask your parents first).
  2. Step 2: WRITE an encouraging message to Team Canada or your favourite athlete on the back of the post card.
  3. Step 3: MAIL the postcard at any Canada Post mailbox or post office. No stamp is necessary as postage is pre-paid.
  4. OPTIONAL: Post a picture of your cheer card on Instagram and tag @CheeriosCA for a chance to be featured on our feed.
Cheer the North and cereal branded towels

Show Your Support with a Team Canada Beach Towel

Be the cheer with a fun and fluffy towel. Get one FREE with the purchase of 2 participating General Mills cereals. Collect one of the three towel patterns when you redeem at the link below.

Limited quantities available. Restrictions apply. Offer expires September 30th, 2021. Must redeem online. Designs subject to change.

Claim your towel

Cheer on Instagram

Male skateboarder jumping. 10 sleeps to go.
Individual dancing down the sidewalk
Family cheering on the couch
Female gymnast standing to the side with arms up and out. 8 sleeps to go.
Family cheering on the couch with high fives
A bowl of cheerios with a spoon in it
Female diver standing backwards preparing to dive with arms up and out. 3 sleeps to go.
A person holding the Canadian flag up overlooking a body of water